Quality by Design – Build it in, don't inspect it in

Quality by Design (QbD) is a systematic, science- and risk-based approach to designing products and processes that builds quality in from the beginning, rather than testing it in at the end. By understanding and controlling variability early, we help organizations reduce risk, speed up development, and create processes that are robust, transferable, and ready to scale.

Our approach gives full transparency into what drives quality, and why, across functions – aligning roles, deliverables, and ownership from the start. The outcome is not only a compliant and well-understood process, but a repeatable model your teams can apply to the next product, technology transfer, or legacy process in line.

Core activities in a quality by design project

Building deep process understanding

We start by understanding what the process needs to achieve – translating customer requirements and quality targets into clear specifications. From there, we move systematically from a descriptive understanding of what occurs, to establishing the causal relationship between process parameters and product attributes, and finally to a full understanding of why it occurs and what mechanism drives it. At every step, we continuously evaluate whether the value of going deeper exceeds the cost, so effort is spent where it reduces the most risk.

Designing in the right controls from the start

Once the target requirements and critical attributes are clear, we design a conceptual solution that meets those needs more effectively than existing alternatives, then build out the process, system, or solution behind it – one that manages variability and links the parameters we can control directly to the performance that matters. Tools are selected from our lean- and risk-based toolbox in collaboration with the people who own the process, so the resulting design and control strategy are practical and sustainable, not just theoretical.

Embedding controls and continuous improvement

The designed and developed solution is turned into a real, reliable day-to-day operation. We help set up control strategies and measurement systems that manage capability and performance once it’s live – catching deviations earlier, reducing rework, and cutting down on late-stage changes and unclear handovers. This creates the data-driven foundation needed to keep improving: because the relationships between the parameters we control and the outcomes that matter are understood and documented, the solution becomes more transferable, more scalable, and easier to hand over across teams and sites.

First Understand, then Design In

Explore Our Cases & Good Stories

KEEN TO LEARN MORE?

Contact One Of Our Experts

Our people are the true driving force behind our success. We’ve assembled an incredible team of experts who come from diverse backgrounds, but they all share a common thread: a genuine passion for their industry and an unwavering commitment to exceeding our clients’ expectations.

Emil Holm Kristiansen

Emil Holm Kristiansen

Senior Management Consultant