GOOD STORIES
When Brax, a leading fashion brand, needed to modernize their product development processes, they turned to us for expert guidance. In this case study, we outline how we are supporting Brax in selecting, implementing, and optimizing their new PLM system - setting the foundation for future growth and operational excellence.
THE CHALLENGE
Brax, a premium German fashion brand known for its sophisticated, high-quality clothing, has built a strong reputation for combining tradition with innovation. To sustain this success and prepare for future growth, Brax recognized the need to modernize its digital infrastructure, starting with the replacement of its legacy Product Lifecycle Management (PLM) system.
To future-proof their operations, they set out to find a modern, scalable solution that could better support evolving business needs.
OUR APPROACH
To ensure a seamless transition and long-term success, we follow a phased approach – moving from concept planning through evaluation to hands-on implementation.
Our core responsibilities include:
We collaborated closely with Brax to define the requirements for the new PLM system and reevaluate core business processes.
We managed the creation of the Request for Proposal (RFP), developed the pitch checklist, and actively participated in product demonstrations and the system selection process.
We now serve as the key link between Centric Software and Brax, translating business requirements into precise technical solutions and ensuring alignment and seamless transition.
PRELIMINARY RESULTS & FUTURE OUTLOOK
As Brax continues to roll out Centric Software across the organization, the company is well-positioned to unlock efficiencies, accelerate time-to-market, and make more data-driven decisions in product development.
Get in touch
Reach out to Stephanie Eibich, our expert in PLM system implementation, to learn how we can help you achieve your goals.
Have a question?
A Product Lifecycle Management (PLM) system in the fashion industry helps manage all aspects of product development, from design and sourcing to production and retail. It centralizes product data, streamlines workflows, and improves collaboration across departments, enabling faster time-to-market and better decision-making.
PLM is essential for apparel and fashion brands because it enhances process standardization, ensures data accuracy, reduces time-to-market, and supports scalability. By managing product development digitally, brands can respond more quickly to market trends and consumer demands while maintaining product quality and compliance.
The key phases include:
A PLM system improves efficiency by centralizing product information, automating workflows, and reducing manual data entry. It enables better visibility across the product lifecycle, helps teams collaborate effectively, and supports quicker decision-making through real-time data insights.
Successful PLM adoption depends on careful planning, process standardization, early stakeholder involvement, and structured training. Engaging employees, aligning business needs with system capabilities, and partnering with experienced implementation consultants are all key to ensuring smooth transition and long-term success.
Integrating PLM with existing systems—such as ERP, CAD, or supply chain management tools—creates a unified digital ecosystem. This enhances data accuracy, eliminates silos, improves operational transparency, and enables more informed, data-driven decisions across the organization.