Of course, we want to become compliant with whatever the EU regulations will be, but are there potential other upsides of the DPP that we can explore?
Yes, there definitely are. Which upsides might present themselves to you depend on your particular brand, your product types, how much your consumer/stakeholder journey means for your company's success, and how mature your supply chain is. To name a few potential upsides:
  • Luxury goods: counterfeit detection
  • Fast-moving consumer goods: Supplier network, supply chain, logistics, and warehouse management optimization potential
  • Consumer relationship: after-purchase experiences including service, repair, upgrade, trade, refurbish, and return